Can't personalize beyond basic email and SMS
Seven percent of sales came from getting the recommendation right
RetailResearchLens is the all-in-one retention marketing platform for ecommerce brands, and its recommendations are set up and tuned by your forward-deployed marketer.
9%
incremental revenue versus the control group from website personalization
300%
increase in online sales from Facebook ads, with no extra ad budget
7,543%
ROI from RetailResearchLens after consolidating five separate tools
The problem
Loyal customers get treated like strangers
Segmentation frequently stops at new versus returning, so a customer with five, ten, or twenty past orders receives the same generic campaign as a first-time browser. The data to do better already sits in the order history; it just is not connected to what gets shown or sent.
What we hear from brands
all email marketing is very generic, with no personalization or segmentation, even for customers with 5-20+ orders, according to a DTC brand with a base of repeat loyalists
repetitive messages that do not feel tailored to the individual customer's experience, according to a four-person accessories brand
currently relying on guesswork, since the needs of someone buying for a newborn versus a 5-year-old are vastly different, but every customer gets generic communications, according to an organic kids' clothing brand
The new way
Give every visitor stage its own logic
New visitors see bestsellers that reassure them they are in the right store. Someone who has browsed sees similar-to-viewed items. A first-time buyer sees post-purchase picks. A repeat buyer sees personal recommendations built on their own history. One system, four distinct experiences, running automatically as the customer moves between stages.
How it works
The part where you do almost nothing
Say yes to the plan
Your forward-deployed marketer builds the migration plan and walks you through it. Approving it is most of your job.
Everything transfers in the background
Data, segments, flows, and campaign templates move over while your current platforms keep working, so customers never notice a gap.
Deliverability gets warmed up for you
Domain warm-up and sending reputation are handled as part of the switch, not left for you to figure out after launch.
The platform
Ten products, one customer profile
RetailResearchLens's ten modules all pull from the same commerce-specific data model, so recommendations, journeys, and loyalty logic all react to the same real-time customer profile. Under the hood, the platform runs at 2M RPM with under 300ms processing.
Including
Your forward-deployed marketer
What is actually done for you, not just talked about
Marketing strategy, data migration, flow and automation setup, and A/B test execution are all done-for-you with your forward-deployed marketer, not left as homework after a demo call.
Done-for-you marketing strategy
Done-for-you data migration and integration
Done-for-you flow, automation, and A/B test setup
Replace your stack
Retire the point solutions, keep the results
Most ecommerce stacks run separate tools for email, SMS, recommendations, and loyalty, each with its own login and its own slice of customer data. RetailResearchLens replaces that sprawl with one platform, and customers consistently find that each tool they consolidate works better once it is unified.
See what RetailResearchLens looks like on your data
Bring your current stack and your goals. We will show you where RetailResearchLens fits and what changes first.